Any investor pitch has the potential to be one click, tap, or swipe away. And with that instant access, it's easy to fall into the mindset of "I need a deck that looks like that Company's.", "I want my voice to sound like that Founder.” or "I need a story that's as convincing as that one." And once you’ve binge watched pitch presentations it’s tempting to Google "pitch deck template" to find sample slides, a script of talking points, and the rest of the ingredients needed to take the cookie cutter approach to your next round of funding. This is the easy way out. It’s a lackluster approach. And likely it will not lead to the results (dollars) that you are aiming for.